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About Us

Kings of Diamonds is a bespoke Jewellery retailer based in Londonís historic jewellery quarter, Hatton Garden. We have been designing and manufacturing jewellery in our workshop for over 25 years, for customers across the UK and the world.

We take great pride in the design and production of our jewellery, and as a result we have gained the confidence and delight of 1000ís of satisfied customers. We operate from our retail shops, workshop, and online.

Our Quality Guarantee

We have over 30 highly skilled members of staff working in our workshop. We have also invested in the latest machinery and technology available, enabling us to manufacture jewellery faster while maintaining the finest standards. Using the latest technology also gives us the freedom to create more unusual and complicated pieces. This gives us an edge over our competitors.

We provide valuations and certificates with our products, giving our customers a vote of confidence in their purchases. All diamonds we sell over 0.30ct will be certified by one of the three strictest diamond grading institutes. The Gemmological Institute of America, (GIA), The International Gemmological Institute, (IGI) and the European Gem Lab, (EGL). Every product containing precious metal will also be stamped with a Hallmark from the British Assay Office.


At Kings of diamonds we aim to provide the best value you can get. Why pay more than anywhere else? All our diamonds are cut to a high standard and our jewellery is manufactured to the highest possible finish. Its all about that ultimate sparkle factor!!

Need Help with a decision?

Deciding on an important piece of jewellery can be both confusing and overwhelming. There are many factors to consider, and our job is to translate and communicate the information you need to know, in the simplest, most informed and enjoyable way! Just give us a call on 0207 430 2576, email us on or book an appointment to visit us in one of our shops. We pride ourselves on our service, whichever way you choose to contact us.

History of our Company

Kings of Diamonds is a direct descendant from our workshop, Bibs Polishers. Habib Beneldaida, (CEO and Owner), started the company in the early 1990ís. From early beginnings as a sole polisher in the jewellery trade, he has evolved his company into what is today.

In 2009, Bibs Polishers expanded into the retail sector, under the name of Vision of Diamonds. Over the following 2 years, Vision of Diamonds attracted over 1000 new retail customers. From this beginning in the retail sector, Kings of Diamonds was launched.


Currently, we have 5 members of staff at Kings of Diamonds, with a broad knowledge base.

Some have gained degrees and diplomas in Diamond Grading, Gemmology, and Jewellery Design. Our knowledge spans the globe, with qualifications gained from South Africa, Australia and the UK, giving us an international perspective and outlook on the global Jewellery scene.

All our members of staff have a minimum of 5 years of experience in the Hatton Garden jewellery industry.

In the workshop our team consists of diamond setters, jewellery polishers, metal manufacturers (often called mounters), CAD developers, Diamond sorters, front of house staff and quality controllers.


At Kings of diamonds we use the most advanced technology and machinery available. This is includes CAD systems and wax machines.

Why Kings of Diamonds?

At Kings of Diamonds you can trust that all our jewellery is made from the finest materials, with the highest level of craftsmanship. Attention to detail and customer care, combined with the greatest of knowledge and service providedÖthis is our company ethos.

We are passionate about making our customers as happy as possible.

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Have a question?

If You Have Any Questions About Any Of Our Products And Services Contact Us And We Will Get Back To You Straight Away